We were challenged by the marketing team at the University of Salford to engage their new students in a guerrilla lighting project to present their diverse range of locations on Peel Park campus in a new light and create a set of images that could be used to promote the University and its architecture. On Thursday 18th October 2014 we drove hundreds of individual battery powered lights up to the Old Fire Station in the middle of the campus and set out to do just that!
It started nervously (for us anyway) as we were a few people short at the starting time but the students steadily arrived and in the end we set off only about 10 minutes late to the first site. We had a great bunch of students from across all the University schools and friends with us and our trusty new toy - the Pixelstick! We had selected 4 sites ranging in architectural styles from turn of the century red brick, to 1970’s classics and even some cool 1960’s sculptures by William Mitchell. All on the same road in the middle of the Peel Park campus.
The first site was a red brick building, quite simple in architectural style with a very symmetrical facade - Adelphi House. We hoped to get the blinds all closed so we could light them up but it didn’t happen but we went for it anyway and it was a good way to start the event.
Building 1 - Adelphi House, University of Salford (before the light)
Building 1 - Adelphi House, University of Salford (after the light)
Building 1 - Adelphi House, University of Salford with some Pixelstick Light followed by the guerrillas at Adelphi House - having a bit of fun with some glowsticks!
The second building we moved onto was the 70’s styling of Maxwell House. Here we were able to go inside as we really wanted to show of the architectural feature that was the exposed staircase. The University electricians who accompanied us round all the sites were brilliant all night and came into their own on this building temporarily switching off the existing lighting to allow us to re-image in the interior in the University of Salford red colour. Outside this building is the cool “ambition” sculptural typography piece that gave us the inspiration for adding words to the sites with the Pixelstick.
Building 2 - Maxwell House, University of Salford (lights out!)
Building 2 - Maxwell House, University of Salford (guerrilla lights on!)
The third site was part of the Allerton Campus and our target here was the iconic totem sculptures by post war artist and inventor William Mitchell. Currently unlit and bathed in a blanket of sodium from the massive high mast columns used on the road out front. These remarkable sculptures really deserve to be lit - the stone looks amazing with light grazing it to reveal the texture.
Building 3 - The Totems, by William Mitchell, University of Salford with their halo of Sodium light
Building 3 - The Totems, by William Mitchell, University of Salford with halo and guerrilla light!
The fourth and fifth sites were both part of the Old Fire station - the main building and the engine sheds. Here we used the Pixelstick to create some more light painting magic…
Building 4 - The Old Fire Station, University of Salford
Building 5 - Fire Engine Bays at the University of Salford
Building 5 - The Fire Engine Bays at University of Salford with mirror balls!
All of the photographs are by Graeme Cooper (www.graemecooper.co.uk) and we also have to thank the team leaders - Luke, Chris, Giorgos, Mark, Peter and Sophie - they did an amazing job on the night. In fact they were Brilliant!
And special thanks to Lesa Dryburgh, Project Manager, Corporate Marketing, University of Salford for commissioning us to deliver this guerrilla light event on Thursday 20 November 2014. This was one of the best supported events we’ve ever done on the client side - thanks Lesa, your calm approach to everything was epic!
See more images and links as they appear at the official #SalfordLight website.