19 – 22 October 2011
Now that a week or so has passed since the jamon gluttony that occurred, we can actually bring ourselves to talk about it. We will mostly remember the Professional Lighting Designers Convention in Madrid for the amount of tapas consumed, but there was a lot of other good stuff going on. We arrived at the Convention venue with our first challenge; to build the Xicato stand that we had designed. Rocking up amongst the professional (and super speedy) stand building guys was a little daunting but with the help of Luke Smith-Wightman, our stand went up like a dream (and the fact that it was made entirely of cardboard helped immensely!)
After seeing the waste of materials during our last foray into stand design at Euroshop, we vowed to do it cheaper and in a more sustainable way and cardboard was the answer. We moved in the cardboard chairs, cardboard shelves, cardboard light, cardboard table etc. The next day was spent threading 500 rainbow coloured paper cranes onto strings to show the Xicato module off in its best light. We had a 1000 but got crane fatigue…
Friday saw us support Luke in the realisation of his idea for our Xicato event. Our favourite client, they are always up for our crazy suggestions and the Friday night party was no exception. 150 people with their own private Xicato balloon light. Say no more. Seeing them go off onto the streets of Madrid was pure joy.